How Do You Effectively Communicate a Major Company Change?

How Do You Effectively Communicate a Major Company Change?

When it comes to steering a company through major changes, the art of communication is key. We've gathered insights from Founders, CEOs, and senior-level professionals on their tried-and-true methods. From personalized one-on-one conversations to consistent follow-ups, explore the four powerful strategies these experts use to effectively communicate company changes.

  • Personalized One-on-One Change Communication
  • Foster Community with In-Person Events
  • Involve Team in Decision-Making Process
  • Consistent Follow-Up for Effective Change

Personalized One-on-One Change Communication

In a small business setting, I've found that personal connection is key when communicating major changes. Instead of relying solely on formal announcements or emails, I take the time to have one-on-one conversations with each team member. This allows me to address any concerns directly and ensure that everyone feels heard and valued. It's my priority to encourage open dialogue during team meetings to discuss the change and brainstorm ideas for implementation to foster a sense of ownership and collaboration. From experience, employees usually appreciate a more personalized approach, and they feel more invested in the success of the change.

Alysha M. Campbell
Alysha M. CampbellFounder and CEO, CultureShift HR

Foster Community with In-Person Events

Employing impactful methods to communicate major company changes is important for a positive employee response. One method I used was organizing an in-person lunch and pizza party.

This effectively fostered open dialogue and community. It also allowed for transparent communication that was continued in the workplace, enhancing employee morale and understanding of company changes.

The positive response to the in-person gathering demonstrated the value of genuine human connection, highly needed during the period of change. Employees appreciated the opportunity to gather, share their thoughts, and receive information in a warm and inclusive environment.

This sense of community really enhanced morale and reinforced a commitment to the company's vision, ultimately strengthening employee engagement, loyalty, and a shared sense of purpose within the organization.

Yemisi Iyilade
Yemisi IyiladeSenior Consultant, YEMISIIYILADE.COM

Involve Team in Decision-Making Process

At Startup House, we believe in transparency and open communication. When implementing a major company change, we make sure to involve our team in the decision-making process and clearly explain the reasons behind the change. By fostering a culture of trust and collaboration, we have seen a positive response from our employees who appreciate being kept in the loop and having their voices heard. This approach not only helps us navigate through changes smoothly but also strengthens our team's morale and commitment to our company's success.

Alex Stasiak
Alex StasiakCEO & Founder, Startup House

Consistent Follow-Up for Effective Change

Regular and consistent follow-up communications are one essential method for effectively implementing a major company change. At Go Technology Group, a leading Managed IT Services provider based in Chicago, following up is not just something we implement within our leadership but also aim to provide as a service to our clients from within our helpdesk team as a function of more holistic customer service. Integrating sales-related services into a technician’s role is not easy, but it is essential for delivering a higher caliber of client support.

To foster this innovative type of culture within our organization, I began by performing regular follow-up communications with team members and utilizing tools such as Microsoft Teams to provide them with support. By incorporating discussions on the change, its rationale, and how it aligned with our customer service goals into our meeting agendas, I encouraged open dialogue and addressed concerns.

Additionally, I leveraged technology tools to provide templates for use, offered ongoing updates on team progress, showcased examples of success, and provided guidance on handling sales inquiries within the helpdesk framework. This approach garnered a positive response from employees, resulting in enriched inquiry among clients and colleagues alike, enhanced teamwork, and ultimately more comprehensive customer service.

Eric Van Overmeiren
Eric Van OvermeirenLead System Administrator, Go Technology Group

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